We use cookies on our site to enable us to provide the best experience when you visit: If you continue we’ll assume you are happy to receive cookies from GSM London. If you would like to you can change your cookies settings to avoid cookies being used for future visits.


BA (Hons) Business Studies

The degree that can take you anywhere in business


Call: 020 8293 7850

Next start date:

May 2014



Tuition fees:

£6000 £4500

Study options:



Greenwich, Greenford

Build a successful career on the solid foundations of knowledge provided Plymouth Logoby this BA (Hons) Business Studies degree. Teaching you the latest in business theory, this course covers everything from management to e-commerce, economics to entrepreneurship.

In as little as 2 years, you will acquire invaluable insight into a wide range of business disciplines. This generalist business education leaves you with countless career options and complete control over your future direction.

Key facts before you start

UCAS Campus (Institution) Code: G74

BA (Hons) Business Studies UCAS course codes

Mode of StudyUCAS Course Code
2 year acceleratedNC00
2 year extended (incl 8 month foundation stage)ND00
3 yearsN100
3 year extended (incl 8 month foundation stage)N101

Starting Dates

The BSc Programmes have enrolment dates in February, May/June and October each year.

Two Year Accelerated Degree

  • An intensive, fast track degree offering as much academic content in two years as other universities offer in thre
  • Flexible start dates - February, May/June and October
  • Allows you to start working and earning one year earlier

Our two year extended degree follows the same structure as our two year degree but with an additional foundation year (year zero). This degree is completed in two years and eight months. 

Three calendar year degree
You will study six subjects per calendar year, three subjects per semester. 
The first year offers a fundamental academic grounding, the second and third years engage more directly with the specialist subject to advance the students’ analytical thinking and understanding of the industry.

Mode of attendance

The Plymouth University BSc Programmes at GSM London can be studied either full time or part time (over four years from October 2014). The programme is available to study as a traditional three calendar year degree and also as an accelerated degree over two calendar years.

BSc (Hons) Programme structure
Please note, both the two year and three year programmes result in a full BSc (Hons) degree awarded by Plymouth University, your final award certificate will not state your chosen mode of study.

Tuition fees
Please visit our Tuition Fees area to browse the options available for this programme.

Successful completion of the BA (Hons) can lead to entrance to either the MBA or MSc programmes offered at GSM London.

Exam Fees
Exam registration - £10 per exam

The assessment methods for students on the BA (Hons) Degree are a mixture of individual module assignments, group project work and written examinations.

Assessment will take place during and at the end of each semester period with a final research project presented at the final stage of the degree programme. This form of continuous assessment carefully prepares students for the world of work and allows students to receive regular feedback from their tutors.

This programme is run over two calendar years, still three academic years but without the normal breaks between academic years

What We'll Cover

Term 1

Business Economics

One of the essential tasks of managers is to take rational decisions about resource allocation, output and the optimum size of operations. This entails knowledge of basic economic theory and its application to operational decisions. Additionally, the influence of the macroeconomic environment is an important element in decision taking and therefore it is necessary to understand the relationship between changes in this environment and the impact on business policies. Issues such as globalisation, sustainability, ethics and risk will be analysed.

Study Skills

The Study Skills module is intended to provide the foundations for undertaking undergraduate studies. It will address potential problems by providing the development for good academic practice. It is important to make explicit the criteria and standards applied in assessing students’ work and accordingly this module aims to initiate an understanding of such requirements.

Organisational Behaviour

One of the key issues in contemporary business studies is the management of culture in a globalised business environment. This module examines what those cultural differences are and how they can be managed. Additionally, students’ knowledge will be extended to areas relating to organisational behaviour, change management, and human resource management. The module is taught by means of lectures, case studies, videos and focused discussions.

Term 2

Introduction to Accounting

This module demonstrates the significance and limitations of data presented in financial statements including profit and loss accounts, balance sheets, cash flow statements and liquidity measurement. The financial statements will be related to the implications for management decisions and forward planning in business organisations.

Exploring Entrepreneurship

Entrepreneurship is widely perceived as a critical aspect of management. It is also closely linked to the creation of value in both public and private sectors. Academic research has shown that Governments around the world continue to allocate a considerable level of funding to projects and initiatives aimed at fostering entrepreneurships. This module explores the role of the entrepreneur in creating new ventures and innovation within the society. It also examines ways by which entrepreneurial skills can be developed, in addition to the behaviours and attitudes needed for students to succeed in a rapidly evolving business environment.

Business Law

All operational and strategic business policies have legal implications which impinge upon managerial responsibilities. In particular the nature of contracts, liability and employment is subject to legal constraints which affect their actions. Additionally, European Law is influential on the operation of companies. This module examines the ways in which managerial decisions relate to the legal framework as well as commercial and financial factors.

Term 3

E-Commerce with Marketing

This module identifies the nature of consumer behaviour across a range of industries, and evaluates methods of meeting consumer needs and the interrelationship between these methods. It also demonstrates the impact of marketing policies on other functional management policies in business organisations and identifies techniques of marketing planning.

Financial Management 

Sound financial management plays a key role in the basis of forming the growth of any successful company. With this in mind, the module sets out to furnish students with a knowledge of the sources of long-term capital. The need for working capital will also be addressed. Capital investment appraisal and dividend decision-making will also be introduced.

Creativity Innovation and Enterprise

This module will examine, in-depth, the concepts of creativity, innovation and enterprise. Emphasis is placed on the organisational culture required to sustain the flow of ideas within the organisation, as well as the role of management and leaders in driving through an idea from its conception to the final market delivery. This module further explores methods and techniques used in identifying problems, generating ideas, and selecting and implementing solutions. Lectures are supported with case studies and practical workshops that seek to develop the knowledge of students in the subject area.

Term 4

Logistics and Operations Management

This module is concerned with the most effective methods of creating goods and services. It relates the various operations such as design, handling and controlling component activities, scheduling and planning inputs and outputs, networking, allocating resources and controlling quality. It also contrasts problems and solutions in different types of business.

Contemporary Issues in Business and Management

This module explores a range of challenges faced by businesses with particular emphasis on the increasing internationalisation of businesses without neglecting contemporary domestic issues. The challenges discussed are underpinned by appropriate management theories in order to ensure that students are able to explain, critique and analyse them using appropriate conceptual tools. The issues of sustainability, risk and ethics will be considered.

Choose one of the following electives:

Human Resource Management

This module is concerned with the management skills involved in promoting the effectiveness of human resources in organisations, and in particular developing the motivation of staff. It will evaluate methods gaining the support of individuals and groups to cooperate with new policies in the face of organisational change. Causes of conflict at work and policies designed for its reduction will be appraised.

Intercultural and Organisational Management

One of the key issues in contemporary business studies is the management of culture in a globalised business environment. This module examines what those cultural differences are and how they can be managed. Additionally, students’ knowledge will be extended to areas relating to organisational behaviour, change management, and human resource management and ethics. The module is taught by means of lectures, case studies, videos and focused discussions.

Term 5

Business Strategy and Sustainable Development

In recent years, sustainable development has become a popular term across organisations in all industries. However, the term remains ambiguous to many modern managers. It is vital for organisations to understand how sustainable development fit with an organisation’s business strategy. This module will provide students with the awareness of the growing threats from the regulatory scrutiny of business activities in terms of social and environmental impacts. The module will also consider the international perspective and risk.

Strategic Management

This module examines the nature of corporate strategy and the reasons for setting long term corporate objectives. It also demonstrates the interlinking between strategy, resources recruitment, the markets and the technology employed and finances available. The external factors affecting strategy and the impact on the size and structure of organisations are also considered.

Starting and Growing a Business

Statistics from the Department for Business Innovation and Skills shows that SMEs account for 99 per cent of all enterprise in the UK, 58.8 per cent of private sector employment and 48.8 per cent of private sector turnover. This module is designed to help students develop the knowledge required in starting their own business ventures at some point in their career. The module will investigate the critical success criteria for new small businesses as well looking at key elements of business development, consideration of ethics, risk and sustainability.

Term 6

Entrepreneurial Consultancy Project

This module challenges students to develop a business plan and present it to a hypothetical panel of venture capitalists. It provides students with the opportunity to develop new products or business models in a safe environment. The module seeks to ensure that completed plans are attractive to ‘real life’ investors. This means that students must ensure that numbers do add up, industry and competition is fully understood, and that a winning strategy is developed. Students will be able to put into practice the information developed from other modules - synthesising ideas, theory and practice to offer strategy and solutions. Students are expected to consider issues of globalisation, sustainability, ethics and risk in the organisation and management of projects.

Choose one of the following electives:

Project Management (Management)

This describes the basic elements of project management and will help students to define projects distinctly from operational management tasks. It will prepare students who need to manage projects in traditional and emerging industries. Project management is an essential skill to ensure entrepreneurial ideas evolve and come to fruition.

Innovation and Risk Management (Management)

This module is designed to explore the key factors relating to investment decisions in the energy sector. The salient models of innovation are critically examined and applied to various case studies related to the oil and gas industries. This module also encompasses the relationship between innovation and risk and in particular the importance of risk governance process for ICT threats to critical infrastructures. In addition the module considers issues of sustainability, ethics and risk.


If you choose our 2 or 3 year extended degree programme you will start on our foundation year (year zero). The foundation year will include the below modules:

Principles of Management

Computer Literacy

Advanced Critical Writing Skills


Academic Writing

Personal Development

Career opportunities

The BA (Hons) Business Studies will provide you with a well-rounded business education; leaving numerous career paths, including entrepreneurship, open to you upon graduation.

You will gain skills in marketing, finance, operations, human resources and general management. Career options for graduates choosing this programme are limitless.

Typical careers can include:

Junior rolesSenior roles
Sales Representative Sales Executive
HR Assistant Business Analyst
Marketing Assistant Business Executive
Recruitment Consultant Accounts Manager
Trainee Accountant Finance Consultant
 Sales Executive Mortgage Advisor
  HR Manager

Entry requirements

An applicant must be at least 18 years of age and as a minimum have obtained one of the following:

  • Minimum 3 ‘A’ Level passes, grades A* - E. 
  • A NQF Level 3 qualification (or an equivalent International qualification)
  • BTEC National Diploma or Certificate
  • Bachelor Extended Pathway (Foundation Year)

Mature candidates (aged 21 or above) who do not meet the standard entry requirements, should show evidence of good work experience on their CVs (minimum of one year) in order to be considered for entry onto the extended route (year 0)

Other qualifications as may be considered equivalent including recognised Access Courses (subject to approval by Plymouth Business School), and the International Baccalaureate. Applications from candidates who lack the normal course entry requirements are positively encouraged. In such cases, the Admissions Tutors must be satisfied that the applicant has the necessary potential, knowledge or experience and motivation to follow the course successfully. Candidates with non standard qualifications will be invited to attend an interview.

Accreditation of prior learning - partial exemptions can be obtained from the programme subject to Plymouth University Academic Regulations and dependent on the compatibility of previous study. Each case is considered on its own merit.

To find out if you qualify to study for a Bachelors degree at GSM London contact one of our dedicated Course Advisors on 0208 516 7850 or email enquiry@gsm.org.uk

In addition students who hold GCSE's, Level 2 or equivalent level qualifications may qualify for direct entry onto the Bachelors degree through our Extended mode of study. This programme combines the Bachelors degree with a Foundation programme and allows students direct access to the degree without having to complete Access programme or A Level or equivalent studies.

If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on +44 (0) 208 516 7850 or by email enquiry@gsm.org.uk  

The GSM London Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advisors on +44 (0) 208 516 7850.

English Language Requirements

If English is not your first language you will be required to demonstrate English Language proficiency at the levels below:

Cambridge English (Advanced) : Grade C or above (No less than "weak" in any skill)

Cambridge IELTS (Academic Test) : 6.0 or above (No less than 5.5 in any skill & No less than 6.0 in the Reading and Writing skills for all Law related programmes)

Pearson Test of English (PTE Academic) : 55 or above (No less than 51 in any skill & No less than 56 in the Reading and Writing skills for all Law related programmes)

For those that do not currently have an English Language qualification we offer the  IELTS  English course at our Greenford campus  View English language programme details

Please feel free to call our Admissions Advisors on +44 (0) 208 516 7850 or email enquiry@gsm.org.uk for information about English Language requirements.

How to apply


Your completed GSM London Application Form


Copies of your qualifications as listed on your application form


Your CV / Resume


A Reference from a place of study or an employer.


A photocopy of the relevant pages of your passport.


The £130 registration fee

Send the above to the Admissions Department at GSM London either by post or email:

Email: admissions@gsm.org.uk

GSM London
Royal Hill 
SE10 8RD

To email your application, scan and attach your documentation and arrange the application fee payment as above. If you wish you can submit an application in person.

Level of Entry

For information on programme entry requirements please click on the 'entry requirements' tab above.

UCAS Applicants

If you would like to apply through UCAS you will not need to complete the application form detailed above.

Please contact our Course Advisors on 0208 516 7850 with your UCAS ID number (the 10 digit number beginning with '10') and details of the course you would like to study and we may be able to process your application over the phone.

If you would like to register with UCAS please visit their website: www.ucas.com for more information.

UCAS Code Information

Greenwich School of Management (GSM London)
Institution code name: Greenwich School of Management (GSM London)
Institution code: G74


On receipt of your application form and enclosures the School will assess your application and:

  1. Accept your application if you are qualified for the programme. (If you are not qualified the School may suggest an alternative programme that suits your needs and qualifications).
  2. Forward to you an acceptance letter and statement of fees. These letters will inform you of the date that you should enrol and the duration and cost of the programme.


  1. You should arrive at GSM London on the date specified on your acceptance letter.
  2. International students will be expected to pay their tuition fees on or before enrolment. If you would like to arrange a payment plan you will need to visit our Bursar to discuss.

Further Information

  • Tuition fees are payable in advance (instalment plans are available by arrangement).
  • Tuition fees are non-refundable.
  • Application fee of £130, payable by cheque, postal order, Credit/Debit card or BACS
  • Overseas students are reminded that they must comply with Home Office regulations on immigration, particularly with respect to attendance. A medical certificate must support absences due to illness. An International Student Declaration form will also need to be submitted.
  • Programme details may be subject to alteration.
  • Programmes will only take place if justified by demand.
  • All fees are inclusive of Government taxes.
  • Students must adhere to the regulations relating to their programme.
  • The admission requirements stated for the programmes represent the minimum entry standard. GSM London and Plymouth University reserve the right to require entry standards above the minimum.
  • The School reserves the right to refuse to accept or to enrol any student

Call: 020 8293 7850