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Master of Business Administration with Strategic Management

This classic MBA, awarded by Plymouth University, is suited to professional managers aiming to gain insight into how management operates across an organisation.


Call: 020 8516 7850

Next start date:

June 2015



Annual fees:


Study options:

1 Year



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If you are looking to further your present career, change career or even venture into consultancy, this course will equip you with the required knowledge, skills and confidence.

Covering six key business management areas, this MBA programme will sharpen your strategic management and leadership skills and help you understand how external factors like policy and technological innovation affect management decisions.

Key facts before you start

Starting Dates

Our MSc and MBA Programmes have enrolment dates in February, May/June and October each year.

Mode of attendance
Plymouth University MSc and MBA programmes at GSM London can be studied by attendance in the following modes:

   Daytime - 12 months full-time or 24 months part-time
   Evening - 24 months part-time

Full-time programmes are conducted between Monday and Friday, during the day. Part-time programmes are conducted at two daytime or evening sessions per week. Plymouth University MSc and MBA Programmes at GSM London can be studied either full time or part time (over two years). 

Tuition fees

Please visit our Tuition Fees area to browse the options available for this programme.

What we'll cover

Programme Modules

Business Environment and Strategic Management

Module Description
Since the management of organisations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.
Module Content
The nature of strategic planning and its relationship to operational policies; organisational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organisational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organisational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

The Strategy of International Business

Module Description
International business frequently involves different problems of management organisation and policy to achieve corporate success compared to those of the home market. This module identifies the former problems and provides methods of determining means of exploring policies likely to lead to successful outcomes.
Module Content
International business environment; differences in business culture between the home and overseas markets; methods of formulating strategy for overseas business; methods of serving overseas markets: direct exporting, overseas subsidiaries, agency, licensing, joint ventures; contrasting the strategy of overseas business between small and large companies, consumer goods and capital goods industries, service industries; methods of credit use and optimum finance; international capital markets; establishing and maintaining international communications; meeting international competition; political risks; the impact of e-commerce.

Leadership and the Management of Strategic Change

Module Description
Effective management depends not only on the right policy and techniques. It requires the appropriate management structure and allocation of responsibilities and accountability. It also necessitates reward systems which stimulate energy and provide incentives to achieve management objectives. These features of management will only work in organisations where effective leadership is present to plan, organise and communicate them.
Module Content
Nature, purpose and structures of management organisation; allocation of responsibilities and accountability within organisation; influence of resources and objectives on organisation; changing size and technology on structure and organisation; role of leadership on structure and management organisation; management culture and the influence of leadership; symptoms of poor leadership; role of leadership in strategic change.

Accounting and Finance for Managers

Module Description 
For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.
Module Content
The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

Marketing Planning and Promotion

Module Description
As an essential element of the management of organisations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.
Module Content
The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organisations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

Management Information and Communication Systems

Module Description
Successful organisations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.
Module Content
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organisations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

Human Resource Management

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.
Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organisational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

Research Skills and Dissertation Planning

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.


Module Description
Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature. The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the problem. The dissertation will also contain an examination of the published literature and will select a methodology appropriate to the problem investigated.

Entry requirements

An applicant must normally have obtained one of the following:

  • A recognised Bachelor honours degree at minimum of a 2.2 classification or an equivalent qualification in any subject from a recognised UK or overseas institution;
  • An NQF Level 6 qualification;

You are also expected to have undertaken two years of work experience.

Exceptionally, applicants may be considered on their individual merits as special cases

If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on 020 8516 7850 or by email enquiry@gsm.org.uk.

The GSM London Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advice Team.

English Language Requirements

If English is not your first language you will be required to demonstrate English Language proficiency at the levels below:

Cambridge English (Advanced) : Grade C or above (No less than "weak" in any skill)

Cambridge IELTS (Academic Test) : 6.0 or above (No less than 5.5 in any skill & No less than 6.0 in the Reading and Writing skills for all Law related programmes)

Pearson Test of English (PTE Academic) : 55 or above (No less than 51 in any skill & No less than 56 in the Reading and Writing skills for all Law related programmes)

For those that do not currently have an English Language qualification we offer the  IELTS  English course at our Greenford campus  View English language programme details 

Please feel free to call our Admissions Advisors on +44 (0) 208 516 7850 or email enquiry@gsm.org.uk for information about English Language requirements.

How to apply

To make an application you must send us the following information:

  1. Your completed GSM London Application Form - Application forms are available in your prospectus pack or download it here.
  2. If you need any help or advice before completing the application form please write to or telephone the School and speak to a counsellor who will advise you.
  3. The GSM London International Student Declaration Form - If you require a Student Visa to study in the UK you will be required to complete this form, or download a copy and send it to us.
  4. Copies of your qualifications as listed on your application form.
  5. Your CV / Resume detailing your educational and professional achievements.
  6. A Reference from a place of study or an employer. - References must be on letterhead paper, signed and dated by your referee.
  7. A photocopy of the relevant pages of your passport. - For example front cover, personal details page and any pages indicating relevant visas or migration stamps.

Send the above to the Admissions Department at GSM London either by post or email:

Email: admissions@gsm.org.uk

GSM London
Royal Hill
SE10 8RD

To email your application, scan and attach your documentation as above. If you wish you can submit an application in person.


On receipt of your application form and enclosures the School will assess your application and:

  1. Accept your application if you are qualified for the programme. (If you are not qualified the School may suggest an alternative programme that suits your needs and qualifications).
  2. Forward to you an acceptance letter and statement of fees. These letters will inform you of the date that you should enrol and the duration and cost of the programme.


  1. You should arrive at GSM London on the date specified on your acceptance letter.
  2. You will be expected to pay your tuition fees on or before enrolment.

Call: 020 8516 7850